Social media websites and blog posts leverage businesses. They provide opportunity—ultimately opportunity that leads to increased business.
Yes, it can be effective to place blog posts on your company’s website. It keeps your content fresh and relevant while maintaining, if not improving, search engine visibility. Imagine though, how much more effective that same blog post would be if it were blasted through social media outlets.
How Do Blogging & Social Media Work Together?
Blogging and social media marketing solutions are each effective marketing tactics in their own right, but they work even better when cooperating. Here’s how it works:
Blog Posts Alone
When a blog post is written it may be posted on your company’s landing website. On its own, a blog post will:
1. Help enhance your site’s overall search engine optimization and
2. Provide useful information.
While useful, keep in mind that only those who specifically visit your company’s website will be able to read your blog post.
Blog Posts in Conjunction with Social Media
The link to that same blog post may be sent through various channels to the social media websites of your choice. The industry powerhouses include: Facebook, Twitter, LinkedIn, and Google+.
Each blog post should contain a link back to your company’s landing website or e-commerce page so as to increase relevant traffic and sales.
What Are the Benefits of Blogging & Social Media?
When effectively used together blogging and social media can provide a variety of the following benefits and advantages for you and your business:
– Improve search engine visibility
– Increase relevant website traffic and overall sales
– Gain credibility as a local expert and market leader
– Permeate your company’s branding message through a variety of channels
– Create a consistent and reputable web presence
When used together blogging and social media bring an abundance of business advantages. This is especially true for small businesses looking to grow within a specific geographical location.
DON’T MISS OUT ON OPPORTUNITY. CONTACT PIXERE TO LEARN HOW BLOGGING AND SOCIAL MEDIA SOLUTIONS MAY BE EASILY INTEGRATED INTO YOUR WEBSITE.