The word blog is derived from the phrase web log. A blog is information posted on the web about a particular overarching subject. Blog posts are individual ideas about that primary subject. Any given blog will most likely have numerous blog posts associated with it.
The trouble with blogs is their overabundance—they’ve gotten a bit of a bad reputation. The reason for this is that anyone sitting at home in their pajamas can create a blog about cats, cows, or ice cream, and even get people to read that blog! But it is important to see beyond this coffee shop mentality and visualize blogs and blog posts within the context of small business success.
Take Action: Blog
We think taking action by blogging is the way to go. Here’s how blogs and their posts can help make a BIG difference:
– Improve Online Search Visibility: The more relevant, well-written web content about your company the better. Think of each blog post as an additional opportunity to reach new and existing customers.
– Expand Customer Reach: Blog posts keep your web content fresh with new ideas. Every time a blog is posted it can and should be synched up with social media thus capturing even more online attention.
– Build Brand Loyalty: By increasing your online presence, you are becoming more of a household name. Customers, both potential and existing, come to trust your business as a reliable source of information and a trusted place from which to make purchases.
Stay Relevant: Keeping your company’s web content new and fresh demonstrates a commitment to quality customer service. Think of the possibilities for which blog posts may be used: to announce seasonal specials, product reviews, Q&A’s, company announcements, customer interviews, testimonials, tips and helpful hints—the possibilities are practically endless.
FIND OUT HOW BLOG POSTS MAY BE EASILY INCORPORATED INTO YOUR LANDING WEBSITE. CONTACT THE WRITING TEAM AT PIXERE TO HELP GET YOU STARTED TODAY.