A customer testimonial is a review of your business; its services, products, and team.
Customer testimonials come from a more grass roots word-of-mouth marketing perspective. It’s the voice of one customer talking to a potentially new customer without corporate interference. Customer reviews have gained popularity because they are honest, consumer-based portrayals of goods and services. Sometimes testimonials are all potential customers read before making a purchase.
Why Solicit Testimonials?
Ever notice how when you go out to dinner, a good waiter or waitress will ask you how the meal tastes? They are trained to do that. When you say that the meal is good you’re more likely to leave a better tip and to share with friends that this particular restaurant has good food. The same goes with customer testimonials across every business, large or small.
Soliciting testimonials is a great way to encourage people to spread the good word. It also provides business owners with opportunities to respond to negative reviews before they spread the not-so-good word.
Ways to Leverage Testimonials
The first thing to do is to ask for them. This can be accomplished with a quick customer survey. Checking or registering with websites like Angie’s List, Yelp, and ReviewBuzz can also help.
Good reviews can and should be used to promote your company’s message. Take a break and let your customers do the talking for you. Once you have positive customer quotes, there are a variety of ways in which they may be utilized or re-purposed for marketing benefits:
– Email marketing campaigns
– Blog posts
– Social media
– Dispersed throughout landing websites
– Dispersed throughout all marketing materials (web and print)
– Customer testimonials can be an excellent and affordable way to successfully market your business.
CONTACT THE PROFESSIONALS AT PIXERE TO LEARN MORE ABOUT MAKING CUSTOMER TESTIMONIALS AN IMPORTANT PART OF YOUR ONLINE PRESENCE.