Best Practices in Website Design: Make a Plan

Successful web design is no easy feat. Any small business owner knows it’s challenging enough to organize, launch, and sustain a business. Marketing that business takes an entirely different set of skills. Web marketing adds even more layers of complexity. At Pixere we work hard to simplify the process for our customers. We streamline, start with the basics, and build from there.

Step One: Create a Site Map

A site map is simply a map of your website. At this stage there’s no need to think too deeply about content. Save the details for later (or for a writing team). When creating a site map, you want to consider the overall themes or subjects you want presented on your site. The basics usually include: Contact Us, About Us, Our Team, and then of course a display of your products and services. Site maps are how people navigate your site and learn what’s most important. Keep them straightforward. No need to get too intricate.

Step Two: What Makes Your Business Unique?

What makes you different? Don’t keep it a secret! Be prepared to share your story with the world. Knowing and being able to articulate the answer to this question is naturally an essential part of any successful business. And this message must permeate your web marketing strategy. Keep in mind that there are innumerable websites advertising the same or similar products and services. Stay unique. It’s better for business and keeps life more interesting.

Step Three: Consistent Branding

Your message should be consistent across paper and web marketing strategies. Make sure you match up colors, fonts, logos, and individual style. Just because your business is now on the web, doesn’t mean it’s time to get crazy with design. There’s nothing wrong with creativity, but keep it consistent.

Step Four: Customer Testimonials, Blog Posts, Social Media Integration

Get the word out! Keep your website content alive by providing new and useful information for your customers. Expand your search engine visibility and overall online presence with social media tools. Making a basic plan will make a huge difference in the long run. Look at competitor sites or just any site that you like. Borrow different pieces and incorporate those pieces into your design ideas.

OUR DESIGN TEAM IS STANDING BY TO HELP YOU GET THE JOB DONE RIGHT THE FIRST TIME. CONTACT PIXERE TODAY AND MAKE A PLAN.

5 Ways to Become a Local Search Engine Hero

Do it. Be a hero! If your aim is for your business to top the search engine charts—and really, why wouldn’t it be?—here are a few tips that may help:

1. Embed a map

Maps are of course useful because they show customers exactly where you are located, but a map tied to Google Maps also helps boost your search visibility.

2. Don’t be shy; share the locations in which you do business

To start, adding a list of the cities and towns in which you do business will help. Next, consider creating individual landing pages for each local area. Most searches look something like this: “office supplies fort worth.” This is where your business can shine as a local market leader.

3. Sign up with Google Places

Setting up a Google Places account opens more doors for your business. It provides users with immediate access to your website, contact information, and company hours. It even provides an outlet where customers may review your business.

4. Social Media

Social media websites like LinkedIn, Twitter, and Facebook provide additional outlets that are, for the most part, free. At its core, think of social media as another way of making the public aware of the products and services your company offers.

5. Blog Posts

Blog posts help keep your customers engaged. Posts are a meaningful and productive way to announce seasonal discounts, share tips of the trade, provide product reviews, and so much more. Thanks in part to social media blog posts may then be disseminated throughout the web thus continuing to help your business come out on top of web searches. The professionals at Pixere are trained and well-versed in small business search engine optimization. Let our experts help make you the local search hero you’ve always wanted to be!

NOT SHOWING UP WHERE YOU WANT TO IN WEB SEARCHES? CALL PIXERE TODAY. LET US GO TO WORK AT MAKING YOU THE SEARCH ENGINE HERO YOU’VE ALWAYS WANTED TO BE!

To Blog or Not to Blog?

The word blog is derived from the phrase web log. A blog is information posted on the web about a particular overarching subject. Blog posts are individual ideas about that primary subject. Any given blog will most likely have numerous blog posts associated with it. The trouble with blogs is their overabundance—they’ve gotten a bit of a bad reputation. The reason for this is that anyone sitting at home in their pajamas can create a blog about cats, cows, or ice cream, and even get people to read that blog! But it is important to see beyond this coffee shop mentality and visualize blogs and blog posts within the context of small business success.

Take Action: Blog

We think taking action by blogging is the way to go. Here’s how blogs and their posts can help make a BIG difference: – Improve Online Search Visibility: The more relevant, well-written web content about your company the better. Think of each blog post as an additional opportunity to reach new and existing customers. – Expand Customer Reach: Blog posts keep your web content fresh with new ideas. Every time a blog is posted it can and should be synched up with social media thus capturing even more online attention. – Build Brand Loyalty: By increasing your online presence, you are becoming more of a household name. Customers, both potential and existing, come to trust your business as a reliable source of information and a trusted place from which to make purchases. Stay Relevant: Keeping your company’s web content new and fresh demonstrates a commitment to quality customer service. Think of the possibilities for which blog posts may be used: to announce seasonal specials, product reviews, Q&A’s, company announcements, customer interviews, testimonials, tips and helpful hints—the possibilities are practically endless.

FIND OUT HOW BLOG POSTS MAY BE EASILY INCORPORATED INTO YOUR LANDING WEBSITE. CONTACT THE WRITING TEAM AT PIXERE TO HELP GET YOU STARTED TODAY.

Small Business Websites: Why Quality Content Matters

First of all, what is content? Content is essentially all of the stuff that goes into a website. There’s the layout, site map, and overall look and feel of a website that makes up its structure. It is the content that drives the creative spark to make that structure come to life. Web content takes on many forms—it’s a combination of text, video, podcasts, and a variety of multimedia strategies—all of which Pixere can provide to help boost small business web marketing.

Characteristics of Quality Content

Quality content must engage site visitors. This may be accomplished using a variety of modalities, each giving the user a reason to return to and trust your website enough to make repeated purchases. Quality content must be honest by way of… – Informing readers, – Teaching and assisting potential customers, – Sharing stories about humble beginnings, colleagues, and business philosophies.

What Can Providing Quality Web Content Do For My Small Business?

Good question. At the end of the day, we all want quantified results. Here’s what you get with quality content:

1. Enhanced Credibility

A first impression makes all the difference. For better or worse, we all know this is true, especially when growing a small business. Providing site visitors with clear, grammatically correct content that is useful and unique at once demonstrates: education, leadership, credibility. Most potential customers will be immediately turned off by poorly written or ill-conceived content. Why pay a company that isn’t even capable of performing quality control of their own website?

2. Improved Search Visibility

The more quality content a website has, the more likely it is to show up at the top of search engine queries. Through blog posts and social media outlets, content can even reach out beyond the scope of a static small business website keeping users engaged and coming back for more with useful and timely information.

3. Sustainability as a Local Market Leader

Be and remain at the top of your game where you belong. Delivering quality web content ensures an increase in relevant, local sales leads. This is your opportunity to gain trust, share your knowledge, and procure revenue.

CURIOUS ABOUT HOW QUALITY CONTENT CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE EXPERIENCED PROFESSIONALS AT PIXERE TO LEARN MORE.

How to Make the Most of Customer Testimonials

A customer testimonial is a review of your business; its services, products, and team. Customer testimonials come from a more grass roots word-of-mouth marketing perspective. It’s the voice of one customer talking to a potentially new customer without corporate interference. Customer reviews have gained popularity because they are honest, consumer-based portrayals of goods and services. Sometimes testimonials are all potential customers read before making a purchase.

Why Solicit Testimonials?

Ever notice how when you go out to dinner, a good waiter or waitress will ask you how the meal tastes? They are trained to do that. When you say that the meal is good you’re more likely to leave a better tip and to share with friends that this particular restaurant has good food. The same goes with customer testimonials across every business, large or small. Soliciting testimonials is a great way to encourage people to spread the good word. It also provides business owners with opportunities to respond to negative reviews before they spread the not-so-good word.

Ways to Leverage Testimonials

The first thing to do is to ask for them. This can be accomplished with a quick customer survey. Checking or registering with websites like Angie’s List, Yelp, and ReviewBuzz can also help. Good reviews can and should be used to promote your company’s message. Take a break and let your customers do the talking for you. Once you have positive customer quotes, there are a variety of ways in which they may be utilized or re-purposed for marketing benefits: – Email marketing campaigns – Blog posts – Social media – Dispersed throughout landing websites – Dispersed throughout all marketing materials (web and print) – Customer testimonials can be an excellent and affordable way to successfully market your business.

CONTACT THE PROFESSIONALS AT PIXERE TO LEARN MORE ABOUT MAKING CUSTOMER TESTIMONIALS AN IMPORTANT PART OF YOUR ONLINE PRESENCE.

7 Reasons to Build a Landing Website

Yes, seven reasons! We’re sure there are more, but we’ll begin with lucky number seven. First thing is first—what is a landing website? Good question. At Pixere we create e-commerce websites and fully-integrated landing, or main page, websites. Broken down e-commerce simply means electronic commerce. The e-commerce portion of your overall website is a storefront. It’s the shopping cart where customers choose what products and services they want and then make a purchase. A landing website is where your business has an opportunity to shine by gaining credibility that ultimately leads to making the sale. Here are reasons why landing websites are essential to the sustainability of your small business:

1. Highlight Your Company’s Attributes

Sincerely share the best parts of your company while enhancing online search visibility and credibility. Accomplish this by including: – Company history and mission statement – Specific product offerings – Team photos and bios – Client testimonials – Blog posts – Philanthropic and community service efforts

2. Improve Search Visibility

More quality web content provides more opportunities for your website to be found online. Each page, image, title, and post can be optimized for greater search engine success.

3. Enhance Company Brand

Again, more content means more opportunity for brand development. Our landing pages are entirely customizable to meet the desired look and feel of your unique brand.

4. Provide Mobile Readiness

All sites created by Pixere are mobile ready. This means the same level of professionalism appears through smart phones, tablets, computers and laptops regardless of screen size.

5. Expands as Your Business Grows

In a sense, landing websites are alive. The following information may easily be added as your company expands: – Seasonal specials or discounts – Additional products and services – New team members – Announcements

6. Engages Customers & Encourages Them to Return

Your company is unique and so is the content you produce. Engaged customers will continue returning to your website to find useful information and to make purchases.

7. Gets the Word Out Through Social Media

Publish your content using social media websites: Twitter, Facebook, Google+, LinkedIn, and more. Expand your customer reach and become a local market leader. To summarize, landing websites make good business sense. They help businesses grow and maintain powerful market visibility.

WANT TO KNOW MORE ABOUT LANDING WEBSITES AND HOW ONE CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE TEAM AT PIXERE TODAY.

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