Successful web design is no easy feat. Any small business owner knows it’s challenging enough to organize, launch, and sustain a business. Marketing that business takes an entirely different set of skills. Web marketing adds even more layers of complexity.
At Pixere we work hard to simplify the process for our customers. We streamline, start with the basics, and build from there.
Step One: Create a Site Map
A site map is simply a map of your website. At this stage there’s no need to think too deeply about content. Save the details for later (or for a writing team). When creating a site map, you want to consider the overall themes or subjects you want presented on your site. The basics usually include: Contact Us, About Us, Our Team, and then of course a display of your products and services.
Site maps are how people navigate your site and learn what’s most important. Keep them straightforward. No need to get too intricate.
Step Two: What Makes Your Business Unique?
What makes you different? Don’t keep it a secret! Be prepared to share your story with the world. Knowing and being able to articulate the answer to this question is naturally an essential part of any successful business. And this message must permeate your web marketing strategy. Keep in mind that there are innumerable websites advertising the same or similar products and services. Stay unique. It’s better for business and keeps life more interesting.
Step Three: Consistent Branding
Your message should be consistent across paper and web marketing strategies. Make sure you match up colors, fonts, logos, and individual style. Just because your business is now on the web, doesn’t mean it’s time to get crazy with design. There’s nothing wrong with creativity, but keep it consistent.
Step Four: Customer Testimonials, Blog Posts, Social Media Integration
Get the word out! Keep your website content alive by providing new and useful information for your customers. Expand your search engine visibility and overall online presence with social media tools.
Making a basic plan will make a huge difference in the long run. Look at competitor sites or just any site that you like. Borrow different pieces and incorporate those pieces into your design ideas.