Best Practices in Website Design: Make a Plan

Successful web design is no easy feat. Any small business owner knows it’s challenging enough to organize, launch, and sustain a business. Marketing that business takes an entirely different set of skills. Web marketing adds even more layers of complexity. At Pixere we work hard to simplify the process for our customers. We streamline, start with the basics, and build from there.

Step One: Create a Site Map

A site map is simply a map of your website. At this stage there’s no need to think too deeply about content. Save the details for later (or for a writing team). When creating a site map, you want to consider the overall themes or subjects you want presented on your site. The basics usually include: Contact Us, About Us, Our Team, and then of course a display of your products and services. Site maps are how people navigate your site and learn what’s most important. Keep them straightforward. No need to get too intricate.

Step Two: What Makes Your Business Unique?

What makes you different? Don’t keep it a secret! Be prepared to share your story with the world. Knowing and being able to articulate the answer to this question is naturally an essential part of any successful business. And this message must permeate your web marketing strategy. Keep in mind that there are innumerable websites advertising the same or similar products and services. Stay unique. It’s better for business and keeps life more interesting.

Step Three: Consistent Branding

Your message should be consistent across paper and web marketing strategies. Make sure you match up colors, fonts, logos, and individual style. Just because your business is now on the web, doesn’t mean it’s time to get crazy with design. There’s nothing wrong with creativity, but keep it consistent.

Step Four: Customer Testimonials, Blog Posts, Social Media Integration

Get the word out! Keep your website content alive by providing new and useful information for your customers. Expand your search engine visibility and overall online presence with social media tools. Making a basic plan will make a huge difference in the long run. Look at competitor sites or just any site that you like. Borrow different pieces and incorporate those pieces into your design ideas.

OUR DESIGN TEAM IS STANDING BY TO HELP YOU GET THE JOB DONE RIGHT THE FIRST TIME. CONTACT PIXERE TODAY AND MAKE A PLAN.

5 Ways to Become a Local Search Engine Hero

Do it. Be a hero! If your aim is for your business to top the search engine charts—and really, why wouldn’t it be?—here are a few tips that may help:

1. Embed a map

Maps are of course useful because they show customers exactly where you are located, but a map tied to Google Maps also helps boost your search visibility.

2. Don’t be shy; share the locations in which you do business

To start, adding a list of the cities and towns in which you do business will help. Next, consider creating individual landing pages for each local area. Most searches look something like this: “office supplies fort worth.” This is where your business can shine as a local market leader.

3. Sign up with Google Places

Setting up a Google Places account opens more doors for your business. It provides users with immediate access to your website, contact information, and company hours. It even provides an outlet where customers may review your business.

4. Social Media

Social media websites like LinkedIn, Twitter, and Facebook provide additional outlets that are, for the most part, free. At its core, think of social media as another way of making the public aware of the products and services your company offers.

5. Blog Posts

Blog posts help keep your customers engaged. Posts are a meaningful and productive way to announce seasonal discounts, share tips of the trade, provide product reviews, and so much more. Thanks in part to social media blog posts may then be disseminated throughout the web thus continuing to help your business come out on top of web searches. The professionals at Pixere are trained and well-versed in small business search engine optimization. Let our experts help make you the local search hero you’ve always wanted to be!

NOT SHOWING UP WHERE YOU WANT TO IN WEB SEARCHES? CALL PIXERE TODAY. LET US GO TO WORK AT MAKING YOU THE SEARCH ENGINE HERO YOU’VE ALWAYS WANTED TO BE!

To Blog or Not to Blog?

The word blog is derived from the phrase web log. A blog is information posted on the web about a particular overarching subject. Blog posts are individual ideas about that primary subject. Any given blog will most likely have numerous blog posts associated with it. The trouble with blogs is their overabundance—they’ve gotten a bit of a bad reputation. The reason for this is that anyone sitting at home in their pajamas can create a blog about cats, cows, or ice cream, and even get people to read that blog! But it is important to see beyond this coffee shop mentality and visualize blogs and blog posts within the context of small business success.

Take Action: Blog

We think taking action by blogging is the way to go. Here’s how blogs and their posts can help make a BIG difference: – Improve Online Search Visibility: The more relevant, well-written web content about your company the better. Think of each blog post as an additional opportunity to reach new and existing customers. – Expand Customer Reach: Blog posts keep your web content fresh with new ideas. Every time a blog is posted it can and should be synched up with social media thus capturing even more online attention. – Build Brand Loyalty: By increasing your online presence, you are becoming more of a household name. Customers, both potential and existing, come to trust your business as a reliable source of information and a trusted place from which to make purchases. Stay Relevant: Keeping your company’s web content new and fresh demonstrates a commitment to quality customer service. Think of the possibilities for which blog posts may be used: to announce seasonal specials, product reviews, Q&A’s, company announcements, customer interviews, testimonials, tips and helpful hints—the possibilities are practically endless.

FIND OUT HOW BLOG POSTS MAY BE EASILY INCORPORATED INTO YOUR LANDING WEBSITE. CONTACT THE WRITING TEAM AT PIXERE TO HELP GET YOU STARTED TODAY.

Small Business Websites: Why Quality Content Matters

First of all, what is content? Content is essentially all of the stuff that goes into a website. There’s the layout, site map, and overall look and feel of a website that makes up its structure. It is the content that drives the creative spark to make that structure come to life. Web content takes on many forms—it’s a combination of text, video, podcasts, and a variety of multimedia strategies—all of which Pixere can provide to help boost small business web marketing.

Characteristics of Quality Content

Quality content must engage site visitors. This may be accomplished using a variety of modalities, each giving the user a reason to return to and trust your website enough to make repeated purchases. Quality content must be honest by way of… – Informing readers, – Teaching and assisting potential customers, – Sharing stories about humble beginnings, colleagues, and business philosophies.

What Can Providing Quality Web Content Do For My Small Business?

Good question. At the end of the day, we all want quantified results. Here’s what you get with quality content:

1. Enhanced Credibility

A first impression makes all the difference. For better or worse, we all know this is true, especially when growing a small business. Providing site visitors with clear, grammatically correct content that is useful and unique at once demonstrates: education, leadership, credibility. Most potential customers will be immediately turned off by poorly written or ill-conceived content. Why pay a company that isn’t even capable of performing quality control of their own website?

2. Improved Search Visibility

The more quality content a website has, the more likely it is to show up at the top of search engine queries. Through blog posts and social media outlets, content can even reach out beyond the scope of a static small business website keeping users engaged and coming back for more with useful and timely information.

3. Sustainability as a Local Market Leader

Be and remain at the top of your game where you belong. Delivering quality web content ensures an increase in relevant, local sales leads. This is your opportunity to gain trust, share your knowledge, and procure revenue.

CURIOUS ABOUT HOW QUALITY CONTENT CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE EXPERIENCED PROFESSIONALS AT PIXERE TO LEARN MORE.

How to Make the Most of Customer Testimonials

A customer testimonial is a review of your business; its services, products, and team. Customer testimonials come from a more grass roots word-of-mouth marketing perspective. It’s the voice of one customer talking to a potentially new customer without corporate interference. Customer reviews have gained popularity because they are honest, consumer-based portrayals of goods and services. Sometimes testimonials are all potential customers read before making a purchase.

Why Solicit Testimonials?

Ever notice how when you go out to dinner, a good waiter or waitress will ask you how the meal tastes? They are trained to do that. When you say that the meal is good you’re more likely to leave a better tip and to share with friends that this particular restaurant has good food. The same goes with customer testimonials across every business, large or small. Soliciting testimonials is a great way to encourage people to spread the good word. It also provides business owners with opportunities to respond to negative reviews before they spread the not-so-good word.

Ways to Leverage Testimonials

The first thing to do is to ask for them. This can be accomplished with a quick customer survey. Checking or registering with websites like Angie’s List, Yelp, and ReviewBuzz can also help. Good reviews can and should be used to promote your company’s message. Take a break and let your customers do the talking for you. Once you have positive customer quotes, there are a variety of ways in which they may be utilized or re-purposed for marketing benefits: – Email marketing campaigns – Blog posts – Social media – Dispersed throughout landing websites – Dispersed throughout all marketing materials (web and print) – Customer testimonials can be an excellent and affordable way to successfully market your business.

CONTACT THE PROFESSIONALS AT PIXERE TO LEARN MORE ABOUT MAKING CUSTOMER TESTIMONIALS AN IMPORTANT PART OF YOUR ONLINE PRESENCE.

Seamless E-Commerce Solutions

Quality e-commerce solutions and integration—that’s what we do. In case you don’t know, the term e-commerce stands for electronic commerce. Simply put e-commerce is online shopping. Part of our job is to ensure that the e-commerce portion of your website fully integrates with the rest of your site—your products and services, mission statement, company history and philosophy.

The Benefits of Using E-Commerce

Effective e-commerce provides customers another way to access and purchase products. The more the merrier, right? Well, we think so! Customers can save time with just the few clicks of a mouse and small business owners can save money by decreasing overhead costs associated with physical space. Other benefits of e-commerce include:

Easy Ordering

Our e-commerce software solutions will remember previous orders and interests making quick one-stop shopping easy and convenient.

Expand Geographical Reach

Why limit your business only to one local market. With a strong online presence your business can be found nation- or even world-wide.

Lower Overhead Costs

As mentioned more purchasing online can lead to a decrease in costs typically associated with printed marketing materials, physical realty space, and even personnel. How Can We Help? We know that the e-commerce page or website is often the last opportunity to make a positive lasting impression on a potential online customer. It’s essential that navigation be smooth and that there be no hiccups throughout the ordering process. We pay particular attention to these details so that you can focus on continuing to build your business. We’re concerned with leveraging your brand and creating targeted content to help you gain trust and lasting customer relationships.

Contact us today to learn more about our e-commerce solutions and how they can go to work at helping expand your business while reducing costs.

The Benefits of Website Multimedia Integration

Website multimedia integration provides another opportunity to engage website visitors and keep them coming back. Well-written content certainly helps, but static text cannot by its very nature appeal to the eye as multimedia solutions do. We’re talking about promoting your brand, products, and services with exciting sounds and images: – Flash presentations – Animation – Interactive messaging tools – Video and music implementation – YouTube integration and much, much more… Great, but why does this matter? Well, first off, like all quality content, multimedia integration helps enhance your company’s search engine visibility.

Increase search visibility

The more relevant your site’s content, the more likely your company is to show up at the top of web searches. This is essential for any company looking for a competitive edge, and what company is not looking for a competitive edge?! Other benefits of multimedia integration include:

Demonstrate technological savviness

Don’t get left behind. As web technology continues to exponentially grow, it’s important to show an interest in and willingness to stay above the latest trends. Customers don’t want to feel left behind. They want to know that their service providers are offering the best possible products in the most efficient way.

Engage users in a memorable way

Keep your customers coming back, keep them clicking through to the sale. Encourage them to share your company’s multimedia experience through social media websites like Twitter, Google+, LinkedIn, Facebook and more. Teach them something, provide tips, and most of all, keep things interesting and sincere. Multimedia integration is only one of the many ways in which we can help improve small business website traffic and increase overall online revenue.

Contact our professional team to find out more about our suite of multimedia solutions and how they can go to work for you and your business.

Is Your Site Mobile Ready?

Well, is it? And, are you certain? Mobile readiness is an integral part of any successful small business website and online marketing campaign. Without it, your business may as well not even exist. No, really—it may as well not even exist! The old adage used to be that businesses didn’t exist without a website, now it’s that businesses don’t exist without a mobile website. How come? Well, take a look around. Just about everyone is staring at their phones or tablets. In fact, statistics show that more search queries are now coming from mobile devices than from computers.

The Benefits of Having a Mobile Ready Website

If you’re looking for a boost in sales, mobile readiness is a must-have. It permeates your corporate presence throughout a variety of channels making you more available to existing and potential customers. Mobile readiness can also help your small business accomplish the following: – Enhance search engine visibility – Capture more relevant leads – Increase overall revenue – Be portrayed as a technologically savvy company ahead of business trends – Sounds pretty good, right? It is, and we can help.

How Can Pixere Help?

Every small business website developed and designed by Pixere comes complete with mobile readiness. Without this feature, we wouldn’t be doing our jobs, which is why we remain committed to success with mobile readiness. Don’t get left behind. Boost your marketing acumen, increase sales, and stay on top of trends with our mobile technology.

GET MOBILE TODAY! CONTACT US TO FIND OUT HOW.

Why Blogging & Social Media Are Essential to the Success of Your Business

Social media websites and blog posts leverage businesses. They provide opportunity—ultimately opportunity that leads to increased business. Yes, it can be effective to place blog posts on your company’s website. It keeps your content fresh and relevant while maintaining, if not improving, search engine visibility. Imagine though, how much more effective that same blog post would be if it were blasted through social media outlets.

How Do Blogging & Social Media Work Together?

Blogging and social media marketing solutions are each effective marketing tactics in their own right, but they work even better when cooperating. Here’s how it works:

Blog Posts Alone

When a blog post is written it may be posted on your company’s landing website. On its own, a blog post will: 1. Help enhance your site’s overall search engine optimization and 2. Provide useful information. While useful, keep in mind that only those who specifically visit your company’s website will be able to read your blog post. Blog Posts in Conjunction with Social Media The link to that same blog post may be sent through various channels to the social media websites of your choice. The industry powerhouses include: Facebook, Twitter, LinkedIn, and Google+. Each blog post should contain a link back to your company’s landing website or e-commerce page so as to increase relevant traffic and sales.

What Are the Benefits of Blogging & Social Media?

When effectively used together blogging and social media can provide a variety of the following benefits and advantages for you and your business: – Improve search engine visibility – Increase relevant website traffic and overall sales – Gain credibility as a local expert and market leader – Permeate your company’s branding message through a variety of channels – Create a consistent and reputable web presence When used together blogging and social media bring an abundance of business advantages. This is especially true for small businesses looking to grow within a specific geographical location.

DON’T MISS OUT ON OPPORTUNITY. CONTACT PIXERE TO LEARN HOW BLOGGING AND SOCIAL MEDIA SOLUTIONS MAY BE EASILY INTEGRATED INTO YOUR WEBSITE.

7 Reasons to Build a Landing Website

Yes, seven reasons! We’re sure there are more, but we’ll begin with lucky number seven. First thing is first—what is a landing website? Good question. At Pixere we create e-commerce websites and fully-integrated landing, or main page, websites. Broken down e-commerce simply means electronic commerce. The e-commerce portion of your overall website is a storefront. It’s the shopping cart where customers choose what products and services they want and then make a purchase. A landing website is where your business has an opportunity to shine by gaining credibility that ultimately leads to making the sale. Here are reasons why landing websites are essential to the sustainability of your small business:

1. Highlight Your Company’s Attributes

Sincerely share the best parts of your company while enhancing online search visibility and credibility. Accomplish this by including: – Company history and mission statement – Specific product offerings – Team photos and bios – Client testimonials – Blog posts – Philanthropic and community service efforts

2. Improve Search Visibility

More quality web content provides more opportunities for your website to be found online. Each page, image, title, and post can be optimized for greater search engine success.

3. Enhance Company Brand

Again, more content means more opportunity for brand development. Our landing pages are entirely customizable to meet the desired look and feel of your unique brand.

4. Provide Mobile Readiness

All sites created by Pixere are mobile ready. This means the same level of professionalism appears through smart phones, tablets, computers and laptops regardless of screen size.

5. Expands as Your Business Grows

In a sense, landing websites are alive. The following information may easily be added as your company expands: – Seasonal specials or discounts – Additional products and services – New team members – Announcements

6. Engages Customers & Encourages Them to Return

Your company is unique and so is the content you produce. Engaged customers will continue returning to your website to find useful information and to make purchases.

7. Gets the Word Out Through Social Media

Publish your content using social media websites: Twitter, Facebook, Google+, LinkedIn, and more. Expand your customer reach and become a local market leader. To summarize, landing websites make good business sense. They help businesses grow and maintain powerful market visibility.

WANT TO KNOW MORE ABOUT LANDING WEBSITES AND HOW ONE CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE TEAM AT PIXERE TODAY.

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