Yes, seven reasons! We’re sure there are more, but we’ll begin with lucky number seven. First thing is first—what is a landing website? Good question.
At Pixere we create e-commerce websites and fully-integrated landing, or main page, websites. Broken down e-commerce simply means electronic commerce. The e-commerce portion of your overall website is a storefront. It’s the shopping cart where customers choose what products and services they want and then make a purchase.
A landing website is where your business has an opportunity to shine by gaining credibility that ultimately leads to making the sale. Here are reasons why landing websites are essential to the sustainability of your small business:
1. Highlight Your Company’s Attributes
Sincerely share the best parts of your company while enhancing online search visibility and credibility. Accomplish this by including:
– Company history and mission statement
– Specific product offerings
– Team photos and bios
– Client testimonials
– Blog posts
– Philanthropic and community service efforts
2. Improve Search Visibility
More quality web content provides more opportunities for your website to be found online. Each page, image, title, and post can be optimized for greater search engine success.
3. Enhance Company Brand
Again, more content means more opportunity for brand development. Our landing pages are entirely customizable to meet the desired look and feel of your unique brand.
4. Provide Mobile Readiness
All sites created by Pixere are mobile ready. This means the same level of professionalism appears through smart phones, tablets, computers and laptops regardless of screen size.
5. Expands as Your Business Grows
In a sense, landing websites are alive. The following information may easily be added as your company expands:
– Seasonal specials or discounts
– Additional products and services
– New team members
6. Engages Customers & Encourages Them to Return
Your company is unique and so is the content you produce. Engaged customers will continue returning to your website to find useful information and to make purchases.
7. Gets the Word Out Through Social Media
Publish your content using social media websites: Twitter, Facebook, Google+, LinkedIn, and more. Expand your customer reach and become a local market leader.
To summarize, landing websites make good business sense. They help businesses grow and maintain powerful market visibility.
WANT TO KNOW MORE ABOUT LANDING WEBSITES AND HOW ONE CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE TEAM AT PIXERE TODAY.