Best Practices in Website Design: Make a Plan

Successful web design is no easy feat. Any small business owner knows it’s challenging enough to organize, launch, and sustain a business. Marketing that business takes an entirely different set of skills. Web marketing adds even more layers of complexity. At Pixere we work hard to simplify the process for our customers. We streamline, start with the basics, and build from there.

Step One: Create a Site Map

A site map is simply a map of your website. At this stage there’s no need to think too deeply about content. Save the details for later (or for a writing team). When creating a site map, you want to consider the overall themes or subjects you want presented on your site. The basics usually include: Contact Us, About Us, Our Team, and then of course a display of your products and services. Site maps are how people navigate your site and learn what’s most important. Keep them straightforward. No need to get too intricate.

Step Two: What Makes Your Business Unique?

What makes you different? Don’t keep it a secret! Be prepared to share your story with the world. Knowing and being able to articulate the answer to this question is naturally an essential part of any successful business. And this message must permeate your web marketing strategy. Keep in mind that there are innumerable websites advertising the same or similar products and services. Stay unique. It’s better for business and keeps life more interesting.

Step Three: Consistent Branding

Your message should be consistent across paper and web marketing strategies. Make sure you match up colors, fonts, logos, and individual style. Just because your business is now on the web, doesn’t mean it’s time to get crazy with design. There’s nothing wrong with creativity, but keep it consistent.

Step Four: Customer Testimonials, Blog Posts, Social Media Integration

Get the word out! Keep your website content alive by providing new and useful information for your customers. Expand your search engine visibility and overall online presence with social media tools. Making a basic plan will make a huge difference in the long run. Look at competitor sites or just any site that you like. Borrow different pieces and incorporate those pieces into your design ideas.

OUR DESIGN TEAM IS STANDING BY TO HELP YOU GET THE JOB DONE RIGHT THE FIRST TIME. CONTACT PIXERE TODAY AND MAKE A PLAN.

5 Ways to Become a Local Search Engine Hero

Do it. Be a hero! If your aim is for your business to top the search engine charts—and really, why wouldn’t it be?—here are a few tips that may help:

1. Embed a map

Maps are of course useful because they show customers exactly where you are located, but a map tied to Google Maps also helps boost your search visibility.

2. Don’t be shy; share the locations in which you do business

To start, adding a list of the cities and towns in which you do business will help. Next, consider creating individual landing pages for each local area. Most searches look something like this: “office supplies fort worth.” This is where your business can shine as a local market leader.

3. Sign up with Google Places

Setting up a Google Places account opens more doors for your business. It provides users with immediate access to your website, contact information, and company hours. It even provides an outlet where customers may review your business.

4. Social Media

Social media websites like LinkedIn, Twitter, and Facebook provide additional outlets that are, for the most part, free. At its core, think of social media as another way of making the public aware of the products and services your company offers.

5. Blog Posts

Blog posts help keep your customers engaged. Posts are a meaningful and productive way to announce seasonal discounts, share tips of the trade, provide product reviews, and so much more. Thanks in part to social media blog posts may then be disseminated throughout the web thus continuing to help your business come out on top of web searches. The professionals at Pixere are trained and well-versed in small business search engine optimization. Let our experts help make you the local search hero you’ve always wanted to be!

NOT SHOWING UP WHERE YOU WANT TO IN WEB SEARCHES? CALL PIXERE TODAY. LET US GO TO WORK AT MAKING YOU THE SEARCH ENGINE HERO YOU’VE ALWAYS WANTED TO BE!

To Blog or Not to Blog?

The word blog is derived from the phrase web log. A blog is information posted on the web about a particular overarching subject. Blog posts are individual ideas about that primary subject. Any given blog will most likely have numerous blog posts associated with it. The trouble with blogs is their overabundance—they’ve gotten a bit of a bad reputation. The reason for this is that anyone sitting at home in their pajamas can create a blog about cats, cows, or ice cream, and even get people to read that blog! But it is important to see beyond this coffee shop mentality and visualize blogs and blog posts within the context of small business success.

Take Action: Blog

We think taking action by blogging is the way to go. Here’s how blogs and their posts can help make a BIG difference: – Improve Online Search Visibility: The more relevant, well-written web content about your company the better. Think of each blog post as an additional opportunity to reach new and existing customers. – Expand Customer Reach: Blog posts keep your web content fresh with new ideas. Every time a blog is posted it can and should be synched up with social media thus capturing even more online attention. – Build Brand Loyalty: By increasing your online presence, you are becoming more of a household name. Customers, both potential and existing, come to trust your business as a reliable source of information and a trusted place from which to make purchases. Stay Relevant: Keeping your company’s web content new and fresh demonstrates a commitment to quality customer service. Think of the possibilities for which blog posts may be used: to announce seasonal specials, product reviews, Q&A’s, company announcements, customer interviews, testimonials, tips and helpful hints—the possibilities are practically endless.

FIND OUT HOW BLOG POSTS MAY BE EASILY INCORPORATED INTO YOUR LANDING WEBSITE. CONTACT THE WRITING TEAM AT PIXERE TO HELP GET YOU STARTED TODAY.

Small Business Websites: Why Quality Content Matters

First of all, what is content? Content is essentially all of the stuff that goes into a website. There’s the layout, site map, and overall look and feel of a website that makes up its structure. It is the content that drives the creative spark to make that structure come to life. Web content takes on many forms—it’s a combination of text, video, podcasts, and a variety of multimedia strategies—all of which Pixere can provide to help boost small business web marketing.

Characteristics of Quality Content

Quality content must engage site visitors. This may be accomplished using a variety of modalities, each giving the user a reason to return to and trust your website enough to make repeated purchases. Quality content must be honest by way of… – Informing readers, – Teaching and assisting potential customers, – Sharing stories about humble beginnings, colleagues, and business philosophies.

What Can Providing Quality Web Content Do For My Small Business?

Good question. At the end of the day, we all want quantified results. Here’s what you get with quality content:

1. Enhanced Credibility

A first impression makes all the difference. For better or worse, we all know this is true, especially when growing a small business. Providing site visitors with clear, grammatically correct content that is useful and unique at once demonstrates: education, leadership, credibility. Most potential customers will be immediately turned off by poorly written or ill-conceived content. Why pay a company that isn’t even capable of performing quality control of their own website?

2. Improved Search Visibility

The more quality content a website has, the more likely it is to show up at the top of search engine queries. Through blog posts and social media outlets, content can even reach out beyond the scope of a static small business website keeping users engaged and coming back for more with useful and timely information.

3. Sustainability as a Local Market Leader

Be and remain at the top of your game where you belong. Delivering quality web content ensures an increase in relevant, local sales leads. This is your opportunity to gain trust, share your knowledge, and procure revenue.

CURIOUS ABOUT HOW QUALITY CONTENT CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE EXPERIENCED PROFESSIONALS AT PIXERE TO LEARN MORE.

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