Social media websites and blog posts leverage businesses. They provide opportunity—ultimately opportunity that leads to increased business.
Yes, it can be effective to place blog posts on your company’s website. It keeps your content fresh and relevant while maintaining, if not improving, search engine visibility. Imagine though, how much more effective that same blog post would be if it were blasted through social media outlets.
How Do Blogging & Social Media Work Together?
Blogging and social media marketing solutions are each effective marketing tactics in their own right, but they work even better when cooperating. Here’s how it works:
Blog Posts Alone
When a blog post is written it may be posted on your company’s landing website. On its own, a blog post will:
1. Help enhance your site’s overall search engine optimization and
2. Provide useful information.
While useful, keep in mind that only those who specifically visit your company’s website will be able to read your blog post.
Blog Posts in Conjunction with Social Media
The link to that same blog post may be sent through various channels to the social media websites of your choice. The industry powerhouses include: Facebook, Twitter, LinkedIn, and Google+.
Each blog post should contain a link back to your company’s landing website or e-commerce page so as to increase relevant traffic and sales.
What Are the Benefits of Blogging & Social Media?
When effectively used together blogging and social media can provide a variety of the following benefits and advantages for you and your business:
– Improve search engine visibility
– Increase relevant website traffic and overall sales
– Gain credibility as a local expert and market leader
– Permeate your company’s branding message through a variety of channels
– Create a consistent and reputable web presence
When used together blogging and social media bring an abundance of business advantages. This is especially true for small businesses looking to grow within a specific geographical location.
DON’T MISS OUT ON OPPORTUNITY. CONTACT PIXERE TO LEARN HOW BLOGGING AND SOCIAL MEDIA SOLUTIONS MAY BE EASILY INTEGRATED INTO YOUR WEBSITE.
Yes, seven reasons! We’re sure there are more, but we’ll begin with lucky number seven. First thing is first—what is a landing website? Good question.
At Pixere we create e-commerce websites and fully-integrated landing, or main page, websites. Broken down e-commerce simply means electronic commerce. The e-commerce portion of your overall website is a storefront. It’s the shopping cart where customers choose what products and services they want and then make a purchase.
A landing website is where your business has an opportunity to shine by gaining credibility that ultimately leads to making the sale. Here are reasons why landing websites are essential to the sustainability of your small business:
1. Highlight Your Company’s Attributes
Sincerely share the best parts of your company while enhancing online search visibility and credibility. Accomplish this by including:
– Company history and mission statement
– Specific product offerings
– Team photos and bios
– Client testimonials
– Blog posts
– Philanthropic and community service efforts
2. Improve Search Visibility
More quality web content provides more opportunities for your website to be found online. Each page, image, title, and post can be optimized for greater search engine success.
3. Enhance Company Brand
Again, more content means more opportunity for brand development. Our landing pages are entirely customizable to meet the desired look and feel of your unique brand.
4. Provide Mobile Readiness
All sites created by Pixere are mobile ready. This means the same level of professionalism appears through smart phones, tablets, computers and laptops regardless of screen size.
5. Expands as Your Business Grows
In a sense, landing websites are alive. The following information may easily be added as your company expands:
– Seasonal specials or discounts
– Additional products and services
– New team members
6. Engages Customers & Encourages Them to Return
Your company is unique and so is the content you produce. Engaged customers will continue returning to your website to find useful information and to make purchases.
7. Gets the Word Out Through Social Media
Publish your content using social media websites: Twitter, Facebook, Google+, LinkedIn, and more. Expand your customer reach and become a local market leader.
To summarize, landing websites make good business sense. They help businesses grow and maintain powerful market visibility.
WANT TO KNOW MORE ABOUT LANDING WEBSITES AND HOW ONE CAN HELP GROW YOUR SMALL BUSINESS? CONTACT THE TEAM AT PIXERE TODAY.